Google Analytics Setup Guide for EDEN Instant Quote

1. Set Up Cross-Domain Tracking

This ensures visitors are tracked seamlessly from your website to your Instant Quote link. Follow the full instructions here. Once you share Your Google Tag ID (Measurement ID) with EDEN, you can see Instant Quote events in your Google Analytics (GA4).

2. Define Key Events in GA4

Marking these events as Key Events allows you to track Instant Quote conversions:

• address_verify (fires when a user enters an address)
• quote_request (fires on quote submissions)
• service_request (fires on service submissions)

3. Create a Custom Key Event for Results Page Views

This tracks users who reach system recommendations.

1. Go to Admin → Events → Create Event
2. Select Create
3. Name the event: results_page_view
4. Set parameters: page_url contains (ignore case) Results
5. Mark this event as a Key Event

4. Create an Instant Quote Audience for Retargeting Campaigns

Use this audience for re-marketing and journey analysis

1. Go to Admin → Audiences → New Audience → Create Custom Audience
2. Name it: Instant Quote Visitors
3. Under “Include users when”:
4. Page title contains “Instant Quote”
5. Open Additional audience settings
6. Choose Set to maximum limit

5. Link GA4 to Google Ads

This allows GA4 audiences and conversions to sync automatically.

1. Go to GA4 Admin → Product Links → Google Ads
2. Select your Google Ads account
3. Link the accounts
4. Enable:
5. Allow GA4 to share audience lists
6. Enable auto-tagging

6. Import GA4 Events into Google Ads

This step unlocks conversion tracking and retargeting. In Google Ads:

1. Go to Tools → Conversions → New Conversion Action
2. Choose Import → Google Analytics (GA4) → Web
3. Import these events:
   1. address_verify
   2. quote_request
   3. service_request
   4. results_page_view
4. Recommended Attribution Settings:
   1. Primary:
      1. address_verify (best signal for retargeting)
   2. Secondary:
      1. quote_request
      2. service_request
      3. results_page_view