How can I get the most out of EDEN Instant Quote?
Proven tactics to drive more traffic to your Instant Quote experience and boost conversions.
To help you succeed with EDEN Instant Quote, here’s a checklist of practical strategies that leading contractors use to increase traffic and conversions:
Digital Marketing
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Add Instant Quote prominently to your website—menu, homepage hero, and relevant pages (e.g., pricing, rebates, financing).
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Run paid campaigns (Google PPC, Display, Facebook/Instagram).
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Post regularly about Instant Quote on your social channels.
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Use your Google Business Profile to promote online estimates.
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Add a chatbot to your site to guide users toward estimates or pricing.
Traditional Marketing
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Include Instant Quote at events (home shows, farmers markets).
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Use flyers and direct mail—especially postcards to contacts who haven’t yet submitted.
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Launch email/text campaigns targeting:
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Past customers
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Leads who used Instant Quote but haven’t scheduled
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Inbound Lead Handling
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Mention Instant Quote in:
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Appointment reminders
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Responses to phone/email inquiries
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Add to email signatures:
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“Did you know we provide online pricing? You could get thousands in rebates and tax credits! See real prices and tailored incentives in just a few clicks: [link]”
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Field Visits
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Have comfort advisors bring printed Instant Quote summaries to in-home visits.
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Use QR code stickers on aging systems (e.g. furnaces over 10 years).
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Include handouts with QR codes during visits or leave behinds.
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Add a van magnet with a QR code: “Find out what your neighbor is paying.”