How can I maximize my return on investment with Instant Quote?
10 Proven Ways to Drive More Traffic and Conversions
Homeowners today want clear answers fast. When they can see pricing online, they engage with confidence and contractors see stronger results. At one HVAC company, homeowners who used Instant Quote converted at rates 30% higher than traditional leads, turning online interest directly into sold installations.
If you’ve already launched Instant Quote, the next step is maximizing visibility. Here are ten ways to help more homeowners find it and turn more of them into customers.
1. Add Instant Quote to More than One Place On Your Website
Don’t limit visibility to one “Get a Quote Online” button. Add it to your top menu, homepage hero, footer, and high-traffic pages like Contact Us, Installations, Financing, or Specials.
2. Use Strong Calls-to-Action
Phrases like “See Prices” or “Get a Quote Online” outperform generic options. Homeowners respond better when they know exactly what to expect.
3. Promote It in Paid and Organic Campaigns
Use Google Ads, Facebook, and display campaigns to drive traffic directly to your Instant Quote page. Reinforce visibility with organic social posts and Google My Business updates featuring transparent pricing and available rebates.
4. Tap Into Your Existing Customer Base
Send short email or text campaigns to past customers reminding them they can check pricing instantly, especially those with older systems.
5. Use QR Codes Everywhere
Add QR codes with a clear CTA linking to Instant Quote on flyers, postcards, invoices, yard signs, and vehicle magnets. The easier it is to scan, the faster homeowners can have you at the kitchen table.
6. Equip Your Team With NFC Cards
Provide service techs with NFC cards that launch Instant Quote instantly when tapped by a phone. It’s an effortless way to turn maintenance visits into sales leads.
7. Use It in the Front Office and During Inbound Interactions
Train your front office or CSR team to mention Instant Quote during calls or when booking appointments. For example:“Curious about pricing before we arrive? You can explore real options using our Instant Quote tool.”
After scheduling, send homeowners a follow-up link so they can review pricing before the visit. This builds trust, reduces no-shows, and helps your team close more efficiently.
8. Feature It in Email Signatures and Follow-Ups
Include a “See Prices Online” link in every team member’s email footer. It’s a simple way to increase awareness with every interaction.
9. Highlight It in Events and Print
Home shows, community events, and direct mailers can still be effective, especially when paired with QR codes and a clear “See Prices Online” call to action.
10. Share It Through a Chatbot or SMS Link
If your website includes a chatbot or texting option, add a “Get an Instant Quote” quick reply. It captures visitors already looking for estimates or appointment details.
The Bottom Line
Contractors who actively promote Instant Quote are converting more online traffic into booked jobs, while saving time on leads that can’t convert. Small visibility tweaks compound quickly. The more places homeowners can find your Instant Quote, the faster you’ll see returns.