Adding Instant Quote to your website is fast and straightforward. The tool is delivered as a simple link—just place that link behind any button on your site and you’re live. Once added, homeowners can access fast, transparent pricing in seconds, helping you drive high-intent leads.
Where to Place Your Instant Quote Button
For best results, you’ll want to place the button to your Instant Quote in a prominent location, ideally where you get the most website traffic, such as:
- Top menu, persist across site (mobile friendly)
- Homepage hero section (above the fold)
- Footer
- Relevant subpages (ie: Installations, Financing, Specials, Rebates, Contact Us)
- Consider a floating "sticky" button
Prominent placement reduces friction and ensures homeowners can access pricing wherever they are in their decision-making process.
Recommended Button Text (CTAs)
Clear, direct language works best. Effective CTA texts that have shown high engagement include:- See Prices
- Get a Quote Online
- See Prices Now
These CTAs set the right expectation and encourage visitors to move directly into the pricing experience.
Optional Enhancements to Improve Engagement
You can increase both visibility and SEO by adding copy that you offer upfront, online pricing and the benefits to the homeowners on your website.
Hero Image & Messaging
Contractors often pair this with a hero image and straightforward messaging such as: “Looking to upgrade? Get your online quote now—rebates included.” This quickly communicates value and encourages visitors to start the quote process.
Add a Section to Your Homepage
Adding a short section explaining that your company offers upfront online pricing helps with SEO and reinforces your commitment to transparency—an important trust signal for homeowners researching which HVAC company to use.
Dedicated Instant Quote Landing Page
Many contractors create a separate landing page that explains how Instant Quote works and what homeowners can expect. This provides additional context, improves on-site conversion, and gives you a focused page to use in paid advertising campaigns. A dedicated page also helps reduce bounce rates by giving homeowners a clear next step.
Maximizing Visibility After You Go Live
Adding Instant Quote to your website is the primary driver of traffic and conversions. Once it’s live, we recommend using the same link across your entire organization — marketing campaigns, email signatures, social media posts, printed materials, and internal team tools. This ensures homeowners can reach your pricing from any channel and helps your team present a consistent, easy starting point for every customer interaction.