What are UTM Parameters and how does Instant Quote use them?
How to track traffic sources, campaigns, and revenue impact
What is UTM Tracking
UTM tracking helps you understand where your traffic and leads are coming from. When you add UTM parameters to your marketing campaigns, Instant Quote automatically captures them and carries them through the entire flow—from the initial visit, to the submission, to your Customer Dashboard. This gives you clear visibility into which channels and campaigns are generating real revenue.
Why UTM Tracking Matters
- See which campaigns drive high-quality leads
- Attribute revenue back to marketing
- Optimize marketing spend
How Instant Quote Uses UTM Parameters
When UTMs are present in the link used to visit your Instant Quote page they are captured automatically, included in lead submission notifications and remain tied to each homeowner record for downstream reporting. This means any visit that turns into a booked job or installation can be traced back to its originating source.
Recommended UTM Parameters
To get the most value, we recommend including these fields in every paid ad, email campaign, or promotional link.
| Parameter | Purpose | Example |
|---|---|---|
| utm_campaign | Name of your specific campaign | fall_promo_2025 |
| utm_source | Where the traffic came from | google, fb_display, newsletter |
| utm_medium | Type of marketing channel | cpc, display, email |
| utm_content | Creative or message variation | video_ad_a, cta_button_blue |
| utm_term | Keyword or audience info | heat_pump_install, homeowners_45+ |
These can be added to any Instant Quote link your team uses in ads, landing pages, email signatures, social posts, or QR codes.
Example UTM Link
https://app.e-denhomes.com/yourcompany/intro?utm_campaign=summer_sale&utm_source=google&utm_medium=cpc&utm_content=ad1&utm_term=heat_pump_installUsing UTM parameters gives you a complete view of how homeowners find your Instant Quote and which marketing efforts turn into revenue. When applied consistently, they help your team make better decisions, improve ROI, and create a clear link between advertising spend and real sales.
If you have any questions about setting up UTM tracking, feel free to reach out and we’re happy to help.